Android Undergoes Rebranding

Close to Android’s 11th birthday, Google has announced changes to the Android’s brand which will soon come into effect after the formal launch. The brand change is primarily in the way Google names Android releases and a revamped Android’s logo.

Change in the naming convention of version numbers

Google intends to shift from naming of Android versions to the numeric system making it more intuitive and accessible. The naming convention followed for Android version has been based on tasty treats or desserts, in alphabetical order i.e. Cupcake, Donut, Eclair, Froyo, Gingerbread, Honeycomb, Ice Cream Sandwich, Jelly Bean, KitKat, Lollipop, Marshmallow, Nougat, Oreo, Pie. The upcoming version of Android would not be a dessert name starting with Q rather would be named as Android 10. 

This change has been adopted based on the feedback received and for better global acceptance. It was difficult to decipher the sequence of versions if one was unfamiliar with the logic of naming convention. Also, the way certain alphabets are spelt in different regions posed a challenge. For example alphabets, L and R are not distinguishable when spoken in some languages. So on saying Android Lollipop, it is not intuitively clear that it referred to the version after KitKat.

Change in Logo

Another change to be launched is the logo’s revised design. The Android’s robot – the symbol of the fun and curiosity continues to be a part of the logo but with a revised shade of green and in a new form. The text ‘Android’ in the new logo has transitioned from green to black for increased readability. Together with giving good contrast and a modern look.

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